Spring Forward Campaign 2021

2021 marked the first annual Spring Forward for the Humane Rescue Alliance, a peer-to-peer fundraising campaign focused on helping generate the funds required to keep the shelter operating during its busiest times of year. I was the social media lead for the campaign, tasked with marketing this new brand to our audience. Across HRA's campuses, I executed two different strategies tailored to each location's specific fundraising goals. I created a launch video for each campaign, as well as created a teaser campaign in the days leading up the official launch and a series of videos discussing the connection between people and their pets adopted from HRA. I also worked with our community partners to cross promote their fundraising efforts. 

In total, I produced 7 videos which generated over 35,000 views across platforms. These campaigns assisted in raising $228,000 across both platforms. 

Humane Rescue Alliance

St. Hubert's Animal Welfare Center