Shark Week 2016

I was part of the team that developed and executed the overall content and social strategy for Shark Week 2016. One of my main responsibilites was coordinating Instagram takeovers with shark scientists and advocates. My work earned Discovery Cablefax's digital award for Best Use of Instagram, as well as a nomination for best social media campaign as part of Cynposis' Social Good Awards. Alongside Instagram, I scripted and produced videos as part of the Sharkopedia video series. I also worked with ad sales clients such as 7-Eleven and Grubhub to create assets for their sponsorship deals

Video scripted and produced for Sharkopedia

Ad content created for Grubhub

Instagram takeover by @sharksneedlove