Giving Tuesday 2020
I was the creative lead for the social media campaign for the Humane Rescue Alliance's Giving Tuesday 2020 fundraising campaign. I scripted, produced, and edited two videos which were the central pieces of content for the campaign. One video was for HRA's DC campus, which was raising funds for a new generator, while the other was for the organization's New Jersey campus, which raised funds for another transport van as part of their WayStation program. Both videos were used in HRA's first-ever YouTube ad spend campaign. Alongside the two videos, I curated and posted relevant animal stories that provided a more personal connection to the campaigns.
Overall, I assisted in raising over $283,000 across both campuses, exceeding the overall goal of $134,500.
Overall, I assisted in raising over $283,000 across both campuses, exceeding the overall goal of $134,500.
Humane Rescue Alliance
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