MARY BETH MCANDREWS
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Foster Recruitment

I created and led the social and video strategy for increasing HRA's number of foster parents to keep as many animals out of the shelter as possible. I created content across platforms, from foster failure success stories to an ASPCA parody to experiment with methods to broaden our pool of potential foster parents. I also created custom video content for TikTok and Instagram Stories to expand our reach. This is an ongoing campaign, and has resulted in not only an increase in foster parents, but animal adoptions, as well. 
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@humanerescuealliance

Oscar is fascinated with his foster parent’s vacuum. Sign up to foster with HRA today! Link in bio. ##MaxPlumpJump ##TostitosUnspokenBonds ##fyp ##adopt

♬ original sound - HumaneRescueAlliance
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Instagram Story campaign to recruit foster parents
  • Home
  • About
  • Writing
    • Film Essays
    • Print Work
    • Film Reviews
    • Interviews
    • Columns
    • Film Festivals
    • Feature Writing
  • Digital Media Work
    • Social Media Campaigns
    • Podcasts
    • Video
  • Contact Me