Foster Recruitment
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I created and led the social and video strategy for increasing HRA's number of foster parents to keep as many animals out of the shelter as possible. I created content across platforms, from foster failure success stories to an ASPCA parody to experiment with methods to broaden our pool of potential foster parents. I also created custom video content for TikTok and Instagram Stories to expand our reach. This is an ongoing campaign, and has resulted in not only an increase in foster parents, but animal adoptions, as well.
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Instagram Story campaign to recruit foster parents
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